AI-Powered Sales Transformation That Sticks
We build custom AI tools for your sales team—then train managers to reinforce them, roll them out to reps, and run reinforcement sessions until behaviors actually change.
$20M+
Pipeline created for clients
50%
Faster rep ramp time
24x
Average ROI on engagements
Why Most AI Sales Investments Fail
Your team has access to AI tools. But adoption is low, behaviors haven’t changed, and you can’t point to revenue impact. It’s not the technology. It’s the change management.
Tools Sit Unused
Without manager reinforcement and proper change management, even the best tools become shelfware.
Behaviors Don’t Change
One training session doesn’t rewire habits. Reps revert within days, and your investment shows zero ROI.
Managers Can’t Coach It
Sales managers don’t know how to coach AI-powered selling. They can’t reinforce what they don’t understand.
95% of AI pilots don’t make it to production—not because the technology fails, but because organizations underestimate what it takes to change behavior.
We Make AI Stick
Every engagement includes building the tools AND the change management to drive adoption.
| Phase | What Happens |
|---|---|
| Build | Custom AI tools configured to your sales process |
| Enable Managers | Train managers first—they drive adoption |
| Train Team | Hands-on practice with real accounts |
| Reinforce | 3-4 coaching sessions until behaviors lock in |
The difference: By Week 12, you have working tools, enabled managers, AND measurable results—not a deck with recommendations.
Choose Your Entry Point
AI Workshops
Walk away with working AI tools in one day.
- 2-7 hours depending on format
- Transparent pricing: $10-25K
- Custom tools built for your process
- Hands-on practice with real accounts
Best for teams wanting fast proof of value before larger commitment.
View Workshop Options →Sales Transformation
Sustained change through quarterly sprints.
- Diagnostic to find hidden revenue
- Quarterly sprints with full change management
- 1-2 use cases per quarter, fully implemented
- Manager enablement + team training + reinforcement
Best for organizations ready to reimagine their sales process with AI at the center.
Explore Transformation →Transformation That Moves Numbers
| Company Type | Result | Key Metric |
|---|---|---|
| Digital Signage (25 reps) | $2.84M revenue opportunity identified | 24x ROI, <2 week payback |
| Industrial Simulation (50+ BDRs) | Manager now runs AI coaching independently | 13.5x ROI, $20.6M pipeline |
| Utility Training Network | Ramp time cut in half | 4-6 months → 8 weeks |
“We brought Dana Consulting in to develop and deliver a training program for our inbound sales team. There’s been a visible lift in performance in terms of closing and cross-sell. I would enthusiastically recommend them.”
— Jennifer Fitzgerald, Co-founder and CEO, Policygenius
AI Tools for Every Stage of the Sale
For Leadership
- Manager 1:1 Copilot
- Deal Review Copilot
- Pipeline Intelligence
For Prospecting
- Account Research Assistant
- Outreach Sequence Generator
- Lead Prioritization
For Discovery
- Call Prep Assistant
- Qualification Scoring
- Stakeholder Mapping
For Closing
- Proposal Generator
- Business Case Builder
- Follow-Up Automation
Every tool configured to your methodology (MEDDPICC, SPICED, etc.) and integrated where your team already works.
Ready to Find Your Hidden Revenue?
Start with a 30-minute discovery conversation. We’ll tell you honestly whether we can help—and if so, which engagement makes sense.
- What’s your biggest sales execution gap right now?
- Where has AI disappointed you before?
- What would success look like in 90 days?